Wednesday 5 February 2014

What audience pleasures or gratifications does online news content offer?

Within online news audiences can feel a sense of entertainment through the fact that they could potentially find news they want from the newspaper on the online site instead and they may not need to pay for this content e.g. the guardian newspaper, Daily Mail etc. Online also provides easy access to all audiences as they can read the news whenever they want, wherever they want through their phones, tablets, eBook readers and apps such as the BBC News app or The Guardians app. Audiences also can view comments online below the article itself and can post their own comments, they feel a sense of being informed and socialisation as well as acceptance and identification with others as they are discussing with other readers and sharing their own opinions which they may agree with or disagree with. Audiences feel more informed or better informed from online news as it is able to be updated whenever something happens related to the story or could be removed if seen as inappropriate e.g. when a journalist on the Guardian (I think) mocked the Olympic opening ceremony and the NHS as well as being a bit racist. This therefore allows audiences and readers/viewers to receive up to date news about global events. The internet also can on some sites be localised to certain areas or audiences could search up national or international news. The news being online does as already stated allow socialisation and interaction with audiences but also allows a greater chance of citizen journalism to be discovered, many readers of a certain paper may have recorded something or photographed something that the newspaper companies did not see and the viewers then decide to send that photo or video to a certain paper such as the telegraph or the guardian or send it directly to a journalist over the internet through social networking sites such as facebook or twitter (mainly through twitter as facebook is usually a page and not always a direct message to the journalist). This also leads me onto another point; the internet also provides visual pleasure of video. Newspaper can only print photos while online newspapers can have both a video and photo.

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