Wednesday 12 February 2014

Citizen journalism: Is reality becoming more real? The rise and rise of UGC

examples
We first felt the effects of the new technologies way back in 1991. Video cameras had become more common and more people could afford them…unfortunately for four Los Angeles police officers! Having caught Rodney King, an African-American, after a high speed chase, the officers surrounded him, tasered him and beat him with clubs. The event was filmed by an onlooker from his apartment window. The home-video footage made prime-time news and became an international media sensation. This video sparked six days of riots, 53 died, 4000 injured.
The natural disaster of the Asian Tsunami on December 26th 2004 was another turning point for UGC. Much of the early footage of events was provided from citizen journalists, or ‘accidental journalists,’ providing on-the-spot witness accounts of events as they unfolded. Social networking sites provided witness accounts for a world-wide audience, helped survivors and family members get in touch and acted as a forum all those involved to share their experiences.


The London bombings on July 5th 2005, provided another opportunity for citizen journalists to influence the mainstream news agenda. No one was closer to events than those caught up in the bombings, and the footage they provided from their mobile phones was raw and uncompromising. This first-hand view, rather than professionally shot footage from behind police lines, is often more hard-hitting and emotive. An audience used to relatively unmediated reality through the prevalence of reality TV can now see similarly unmediated footage on the news.


Footage that student Jamal Albarghouti shot on his mobile phone video camera. Rather than concentrate on saving his own life, he recorded events from his position lying on the ground near the firing. The footage, available on YouTube and CNN brought events home to a worldwide audience. We now expect passers by, witnesses, or even victims, to whip out their camera phones and record events

Twitter and flickr came to the forefront during the Mumbai bombings in India in late November 2008. As bombs exploded across the city, the world’s media got up-to date with events through reports on Twitter and Flickr. There were questions raised, however, that by broadcasting their tweets, people may have been putting their own and others’ lives at risk.


The story of the Hudson River plane crash on January 15th 2009 was broken to the world. With a dramatic picture of a plane half sinking in the river, and passengers crowded on the wing awaiting rescue Janis Krun tweeted:
There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.

theory (audience reception etc.) 
Audience reception - Institutions created news and broadcast it to passive and receptive audiences. Now new tech means that the audience are no longer passive receivers of news.

Uses and gratifications - Entertainment, informed etc.


benefits to institutions 
UGC is cheaper and therefore could save institutions money, they can make staff redundant

They are able to have a USP if they are given video footage or a photo that is exclusive

benefits to audience 
We receive wider raw news (more real)
More hidden offences are able to be caught (e.g. the police beating of Rodney King)

wider issues and debates 
big institutions created the news and broadcast it to a variously passive and receptive audience. Now new technologies mean that the audience are no longer passive receivers of news. The audience have become ‘users’ and the users have become publishers. Audiences now create their own content. We are in the era of user generated content (UGC) where the old divide between institution and audience is being eroded.


Are the gatekeepers still fulfilling their old function of deciding what is and isn’t news, and what will and won’t be broadcast? In some ways, yes. You can send in as much UGC to the major news organisations as you want, with no guarantee that any of it will ever be aired. In fact, last year a BBC spokesperson reported that a large proportion of photos sent in to the news unit were of kittens. While this may represent the interest of the audience, or users, it still doesn't turn the fact that your kitten is really cute into ‘news.’ 


SHEP
Social - 
Historical -
Economical - 
Political - We as citizen journalist have some political say or right with video footage we capture

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