Topic Area: News
Impact on audiences:
- Audiences can access the news whenever they want (easy, quick access)
- Global news: wider range of knowledge, wider access to knowledge and news
- However audiences may accidentally access inaccurate news and spread it
- UGC e.g. 'Citizen journalist', audiences can report news and capture moments through the use of cameraphones that huge news stations may not have due to not being there
Impact on institutions:
- Fall in newspaper circulation
- Fall in News TV viewing
- Loss of journalist jobs
- A brand can be tarnished due to the use of inaccurate information
- Some newspapers have been forced to move with the trend and go online which leads to better communication with people and news
- News is considered free nowadays (apart from paying for a TV license)
- Newspapers have lost advertising revenue and are blaming NDM for that e.g. Google and craigslist etc.
Links to theories and debates:
- Lin and Webster: 75% of user volume accounted for is from the top 5% of sites
- Pareto's law (80/20)
- Globalisation
- Pluralism
- "Dumbing down of society"
- Castells: "Ushers in the information ages"
- "The internet is the most important medium"
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