Tuesday 28 January 2014

How has news changed in the last 20 years?

How has news changed in the last 20 years and who has benefitted the most? Audiences or institutions?

Over the last 20 years News has changed from being most viewed by audiences of a newspaper to audiences of TV and now audiences on the internet. Since the creation and rise of the internet newspapers have seen a fall in sales and circulation which has led to many newspapers offering their newspapers for free and giving them out at train stations etc. such as the newspaper Metro. This then allows Metro to charge their advertisers more due to their circulation being higher as more people are likely to pick up a free newspaper instead of buying one. Newspaper have also moved online to attract a wider range of audiences. Some newspapers online believe that news should be free so they tend to use online more than an actual print copy which may possibly be charging audiences to view their paper. Even though this is the majority belief, some newspaper do have pay-walls on their sites to prevent audiences from viewing their content or some of their content. For TV we use to use teletext to get news but now we have catch up TV and channels, we have smart TV with online uses and also have the red button news which is sort of a replacement for teletext. TV has also seen arrivals of 24hour news channels which has attracted mass audiences especially when a huge televised event occurs e.g. The royal wedding, Birth of Prince George or horrific events such as 9/11 which gave live updates to billions of viewers. Audiences also tend to gain their information from a wide range of sites on the internet including social networking sites such as Facebook and twitter.Usually the death of a celebrity or some shocking event tends to be first discovered by many over twitter through either family members of the victim, the victim themselves, journalist or from viral UGC. The increase number of people with smartphones and internet has allowed a lot of citizen journalism to occur which benefits both the audience and institutions as the institutions get the chance to showcase a video of an event which they wouldn't have captured themselves as they weren't there and this therefore benefits audiences because they get to have a wider view of an incident instead of just what the institutions capture.

No comments:

Post a Comment