This article states that taking individuals to court over piracy isn't doing much and so in 2014 there are going to be attempts to follow the revenue generated. That means focusing their efforts on piracy sites, through three main tactics: pressuring search engines to remove links to infringing files and demote piracy sites in their rankings; forcing ISPs to block their customers from accessing those sites; and trying to squeeze their flow of advertising revenues.
An Infringing Website List (IWL for short) was created to gather the URLs of piracy sites and persuade brands, media agencies and ad networks to ensure they're not advertising on them.
The IWL is the result of a three-month pilot in 2013 backed by a host of creative industry bodies – the BPI and IFPI from the music industry, FACT from software, The Publishers Association from books – as well as advertising industry bodies the IAB, ISBA and IPA.
"Disrupting the money unlawful websites make from advertising could make a real difference to the fight against copyright infringement," said creative industries minister Ed Vaizey this week.
Not everyone agrees that it's such an excellent thing, however. The Pirate Party UK has criticised the initiative, pointing out that the IWL will not be made public, and that even if website owners find they are on it, it is unclear how they can apply to be removed.
I believe that it is a better and more effective way of dealing with piracy however, it won't prevent people trying to download things for free, they may attempt to go around these tactics and won't be prosecuted as everyones focus would mainly be on the sites as a whole and their owners who create the filesharing sites.
No comments:
Post a Comment