Monday 1 July 2013

Media institution research: CBS Corporation

Brief history of CBS
"It's a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognised in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media." 
- From CBS website

List of media products they own
"CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia." 
- From CBS website

Specify the internet products they own
CBS.com
CBSinteractive.com
CBSsports.com
CBSlocal.com
 CBSNews.com
CNET
GameSpot
TV.com
Last.fm

Financial information
Revenue for 2011 - US$ 14.245 billion

Operating income for 2011 - US$ 2.529 billion 

Net income for 2011 - US$ 1.305 billion

Total assets for 2011 - US$ 26.197 billion

Total equity for 2011 - US$ 9.908 billion