Thursday 20 March 2014

Globalisation and news

Is our news influenced by American cultural imperialism?

The majority of our news I believe has been influenced by American cultural imperialism. Most of the news we consume is usually relating to American life or celebrities, we have similar ways of presenting the news to Americans and we also do have 24-hour news channels which I believe was first introduced by CNN. However, some of the news we consume isn't influenced heavily by American cultural imperialism, we consume news that usually is important to British people and concern British people.

Has the increased globalisation of news improved the audience experience? How? Why?

The rise of globalisation of news has improved audience experience as it allows audiences to now receive quick, live up-to-date feeds of global news. News can travel much more faster and can generate conversation between billions of people globally. However, not all the news received can be completely reliable as sometimes news spreads too quickly and is false and therefore has not benefited of improved the audience experience as they would have been believing and spreading false news which once found out would seem embarrassing, especially if it is a news institution who reports the fake news believing it was real.   

Has globalisation benefited or damaged major news institutions?

Globalisation has both benefited and damaged major news institutions, a major benefit is that they now do not need to pay to have a lot of staff as globalisation makes quick easy links between countries and journalist and also encourages citizen journalism to help cover news that journalist may not have seen or been able to report. But the damaging effects of globalisation is that the news that is sent in from citizen journalist may not be as reliable or professionally done as the news institution would have done themselves. Also globalisation has increased news institutions competition as globalisation makes them compete with other news institutions globally which therefore makes it harder for the major institution to be seen or heard on a global scale, which means they could potentially lose some of their audience.

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